Marketing Static vs. dynamic marketing

Social marketing, invented by Tupperware is one of the forerunners of marketing momentum is back in force and will radically change the world of advertising and communication.

Social marketing provides a schematic to add players in the value chain that do not cost the issuer of the product. These players, for compensation passive or active, involved in promoting and selling products within their community. It can also change the rules of marketing static, defining "marketing" static, I include all that is peripheral: traditional advertising, public relations and communication.

For this example, I argue that aggressive marketing is the future in these three areas: Maintain or establish the value of a product is a key issue today. After accelerating the establishment of networks, the spread of broadband bandwidth, the traditional advertising world seems petrified, Seguela no longer speaks with passion of modern advertising that has yet invented.

For advertising agencies, should pause, halo on consumer knowledge, failure to capture the behavior of end customers. The only feedback we are able to obtain listings of advertising budgets with numbers zero to several ... This shows that the sector is more creative and is marginal changes.

These budgets are still obtained because they are the managers of the ancient world who take orders from large corporations and multinationals, they do not know the page rank from Google, RSS feeds, personalization, persuasion, podcasts (I not talking about technology, but rather VECTORS business). They know that television and newspapers. The traditional management teams do not know that the Search and RSS will transform their customer acquisition models and they will find themselves alone, facing an ocean of incomprehension as advertising the new world do not exist yet . Besides, do they exist? since it is the consumer who is advertising and marketing!

Static marketing is based almost entirely on the following fundamental, which is the buyer, why and how he buys, where are we going to sell the product? How communication? What position and at what price? everything is taxed to the consumer. In the marketing dynamic is quite the opposite.

If the fundamentals of marketing have static part of their evidence until now is because the Internet did not exist, the only media capable of reaching many potential customers were television, radio and the press.

These media all have one thing in common, they are one-way and asynchronous, in other words, they are not interactive, they can not calculate an accurate ROI and most importantly, they are blind they are supposed to attract customers.

The era of influence and transparency is born before our eyes. Therefore, how to use the rules of the old world to attract new consumers, organized community, agile, nomadic by nature, insightful, intelligent singly and collectively. How to resist the mouth of blogs, which built a reputation with 100 times more effective as a successful public relations campaign.

The new consumers around the world, they use the Internet more than television to inform and entertain, They hardly read the press, and they listen to the radio, but customizable as Pandora .

Some examples of the excellent site TrendWatching.com>>> and Epinions >>>

The aggressive marketing is:

The promotion is currently lacking, we must speak of persuasion

Relying on psychology or social affiliation of a buyer makes more sense, we must study communities, tribes interactive phenomena buzz

This is not the supplier via the marketer is the reference, but consumers who find and note the product

Advertising is not created by agencies, but it is manufactured using the intellectual forces, the views and needs of users.

The communities will influence the products, adapt them, direct them before placing on the market

The Buzz is one of the essential components of aggressive marketing

Price is no longer set by the seller but the buyer must then speak of dynamic pricing that is constructed in real time over the network using the price comparison and auction sites

The mass media is dead, you need to customize the persuasive messages

The TV will evolve a grid pattern imposed on the viewer program to a la carte model and custom finished prime time, it will be "all the time"

The visual and audio spots are purchased at auction, and a very short format. The press will draw more and more announcements on the Internet in a form mixmedia

Each individual or group may become an advertising medium in blogs or websites, and share advertising revenue with other media, Google Adsense opens up the opportunity to earn commissions paid by advertisers, and other formats are coming . These social supports may eventually exceed the surfaces of traditional media ads

Companies must now ask the hard questions about the future of communications, by s'autoformant on new rules to better internal control, the source of their wealth.

There is no question today to imagine the advertising within the meaning of the word, because the publicity, it will be us. We already do several times a day, recommending a product to a friend by email or on a blog . It is this force that marketers must understand and capture for building tomorrow's success.

It is more models of organization, processes, management, advertising that he'll have to talk, but models built on human relationships, social interaction and sharing of intelligence.