January 3, 2006: A particular name, GOOGLE, a search engine innovation, a very simple interface, here's an interesting initiative. Www.google.com is in beta and currently reserved for a limited number of users.
When the business model, it is not yet defined, but there is a good chance that Google outsources its advertising engine with Giant, the largest regulated sponsored links that broadcasts on the major portals and publishers in world including Yahoo, MSN, etc ...
If success is to go, Google will have to rely on income subtanciels ... etc ... etc ....
This announcement is obviously incorrect, BUT HIGHLY INTERESTING HISTORY ON THE PLAN.
In fact, if Google had outsourced (contract with a "multi year") the dissemination of links sponrisés its engine in 2001 for strategic reasons with GOTO (which became Overture), which would value it OVERTURE today MUCH more than Google. This was not the case!
"Google's 2001 revenues were on pace to hit nearly $ 85 million. But Overture was growing faster - its 2001 revenues stood at the whoppping $ 228 million" - Google executives certainly took note of Overture's success, and it was not hard to figure out why the business worked: it's auction-based pay-per-click advertising network Had ten's of thousands customers.
Excerpt from The Search by John Battelle
Tactical Intelligence Google was therefore to develop early Adwords, its own technology solution to manage the dissemination of sponsored links in PPC and thus control its sources of income for better value.
And it is this strategy that should inspire the great players of the web today, make a pact with Google or Yahoo for an advertising partnership IS INCREASING THE VALUE OF THESE TWO SUPPLIERS sponsored links, not his.
Where are the dollars? What is there beyond Adsense - Is Everybody Mortgaging Their Future to Google? by Scott Karp
But MySpace, YouTube and all the others continue to outsource their control panels.
What I explain here is that the revenue controlled by a proprietary technology to broadcast advertising are the value of a Web 2.0 company, and not outsourcing or status of media.
