With more than 3 Billions of users worldwide, the mobile phone has become the number one media, far ahead of all others.
The number of mobile subscribers worldwide in 2008, over 3.3 Billion!
Thus, even if today, advertisers still shy to this medium, the use of the GPS on smartphones will change significantly for any media advertising in the broadest sense.
In addition to real-time location and guide assisted GPS already offers unlimited opportunities for advertisers to target a local real need that goes much further than the search or that the ancient concept of yellow pages. Indeed, they are hyper-targeted information coming to you automatically as and when you move.
In applying Locly free version on iTunes app, I can find around my GPS location to shops, banks, entertainment venues, etc. .. And software companies will rely on these functions to provide social applications, games and sales support, as shown by the phenomenal success of the itunes App.
It is a great revolution that is expected by the advertisers, to attract consumers with the concept of "local GPS Personal Mass Media" (GLMM)!
The five foundations of GPS Personal Local Mass Media are:
The mobile phone is totally private (even the wife has no access and vice versa)
It is close to the consumer and follows him everywhere 24/24H
7 out of 10 people sleep with their phones switched on
Soon purchases a click, twice as many people have a phone as a credit card
Possibility of reaching the consumer through the dream and emotion at the right time 24/24h
In this example, my laptop automatically selects
addresses of restaurants in my area close (2-km)Here hotels, advertising can be inserted in the schedules to the top with attractive offers a few dozen meters from my position, and knowing that I am in a process of information retrieval
