ADS-click’s future evolutions will focus on multi-media access. On top of Internet, VOIP pay-per-call, Podcasts, Vlog, which are already offered as standard, ADS-click will add broadcasting functionalities for advertising spaces on mobile phones, TV, radio, print, cinema, and billboards.
ADS-click is thereby continuing its development by integrating new solutions that will be totally accessible online:
For pay-per-view television, advertisers will bid for specific time slots as declared by broadcasters, and such television channels will have access to a supply of advertisements. The same will apply for radio and cinema, with an automatic multi-platform format conversion (iPod , mobile, games). When possible, formats will take audience’s behaviour into account, by personalizing the broadcasting.
Print publishers will also be provided with sponsored links. They will declare their starting bid for print inserts. Different kinds of print formats will share the same principles, from full page tabloids ads to classified inserts.
For all available advertising formats, publishing will use online platforms such as AdWords, MSN adcenter or ADS-click to provide the best ROI and customization.
Other payment modes will appear: pay-per-influence, pay-per-word of mouth, pay-per-recommendation, etc., offering an unequalled palette of possibilities bringing the customer closer to the products.
Rendez-vous in a few months.
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