The business model of Web 2.0 companies is typically built around advertising, some subscriptions and some transaction-related or cross-selling revenues driven indirectly, often by third parties, off the site.”
The challenge for Web 2.0 start-ups is to find a business model linked to the services they offer. Ad displays linked to page content (contextual) or resulting from a search is and will remain one of the only revenue sources. There exists a sufficiently flexible solution on the market which mixes itself perfectly with a start-up’s offer: ADS-CLICK. In a record time companies will benefit from an advertising platform which will allow them to directly recruit their advertisers on-line.
These will be able to:
Master the advertisement’s quality by making it more attractive and non-intrusive
Attract advertisers to a qualified traffic of which the start-ups define the value
Decide on revenue models and their evolution without the subcontractors’ opinion, Pay-per-click, pay-per-acquisition, CPM, etc…
Optimise revenue by choosing commercialisation formulas, all on-line, or with the help of a sales team…
After fundraising and solution market release, the need to find a stable revenue model remains the major stake to valorise the company and ensure its development. Subcontracts with important advertising third parties are far from bringing real start-ups valorisation, because they don’t master this very volatile revenue source. On the other hand, it is a paradox to enrich potential competitors, and it’s dangerous not to master bill cashing and benefit margins.
With ADS-click’s private-labelled solution, you will therefore gain direct control over your advertising revenues and will be able to decide freely of your marketing and commercial policies, a strong asset for your company’s success.
