In 1997, GOTO initiated a new system called Pay per Click in almost total indifference. At the time, CPM was the only advertising budget unit counter, and CPC was considered a joke, or as a ridiculous system which would ruin publishers. Since, history has been written by GOTO, which changed its name to Overture, followed by Yahoo Search Marketing and of course, Google.
In 2006, CPC has replaced CPM because most advertisers prefer to think in terms of paying for performance. Google and Yahoo together value more than 160 B $ on the stock exchange, and generated revenues of about 9 B $ in 2006.
ADS-click goes direct
At Ad-Tech New York 2006, ADS-click Adnetwork is launching an innovative solution for publishers who, despite appearances, stayed loyal to the CPM model, even with Adsense.
ADS-click Adnetwork is launching the only CPC revenue counting model for publishers with a disruptive solution at all levels.
What I mean by this sentence is to give the publisher the first place in the diffusion chain.
Indeed, it is always about the advertiser, performance, ROI, behavioural analysis for better targeting …etc, but very rarely are the publishers interests talked about. Is contextual the best solution? Yes without doubt for small blogs and websites, but in no case for medium or large publishers who loose important amounts with Adsense or other solutions because of lacking optimisation tools.
On the ADS-click Adnetwork, all formats will be available on one platform, from IAB to RSS formats, Tag Cloud, to intext links. One account, one revenue source, and powerful statistics to optimise one’s revenues in real-time.
Especially, ADS-Click Adnetwork will announce at the opening of Ad.Tech a new funtionality which will allow publishers to control their revenue and ad display, diffused through an exclusive optimisation tool.
Therefore, with blogs going professional, Web 2.0 companies financing their growth through advertising, and all the important professional publishers who lean on this type of revenue to increase their margins; many actors will be able to test ADS-click Adnetwork’s performances live.
Meet us at Ad-Tech from the 6th to the 8th of November 2006.
