Like on the NASDAQ, or on a stock market, online advertising will trade on electronic markets in all available formats, from mobile to video, including sponsored links. Marketplaces are getting their "investments" ready to take the best places on a market estimated at over B100$ in 2009.
Today, Adbrite, Rightmedia, ADS-Click, Quigo, Adify, Turn, Wunderloop are getting ready to conquer these markets, whose progressions are huge.
Who will defy GoogleClick?
Google is behind in this field, stuck in the opaque Adwords and Adsense model which dates back to 2002. The online advertising giant has just bought Doubleclick, just as the company has announced the near release of an Ad exchanges technology. The sign of a fundamental strategic swerve for the search engine which aims to become a universal marketplace.
Another sign of the times, Yahoo wants to stay in touch by investing in Rightmedia, while in parallel launching Panama, a platform inherited from Overture.
The attraction around ad diffusion technologies has now reached its climax, and it’s in this context that ADS-click is announcing the near launch of a technology to diffuse ads on mobile phones on a single marketplace. From then, web and mobile will cohabit under the same advertiser and publisher accounts, video and rich media will be added to offer advertisers a single access to manage the entirety of their advertising budgets.
Also released in White label, all the main actors of mobile telephony will be able to build a complete management and sponsored link diffusion for mobiles solution under their own brand in a few clicks.
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Your article seems good, but i couldnt understand the new method of online advertising you have proposed.
Also, why will Google get outdated / fail!?
Can you pls email me?