Never has a media reached such an important amount of users in so little time. Already half of humanity owns a mobile phone, on all continents and in all cultures. There are more mobiles than televisions and computers put together!
With mobiles, it will be possible to precisely target an audience or an individual profile with ad formats adapted to this medium which are still to be invented.
Advertising on mobiles will overtake all other promotional forms known today as soon as it finds its marks and codes.
The mobile phone will transform advertising into information and change emotional values into useful ones.
