Reflecting on the Techcrunch post
Micro Social advertising is a major evolution in how to produce advertising. From the «portal centric» dimension (search engine, big portal, ad network), advertising evolves towards the notion of «user centric» which is the perfect finality. In this trend, it is the consumer that defines for himself and his community of interest the formats and the advertisements. He has and leaves the complete control over the diffusion of these ads to the members of his community.
In the future, advertisers will no longer purchase millions of impressions, but rather user profiles and behaviors, and for this, they are ready to invest massively and by doing so create a new ecosystem in which the end user will play a critical media role which over time will surpass that of traditional media.
This new dimension will overwelm the global advertising sector and microsocial advertising is one of the first pillars that shows a direction that is in perfect accord with the tendencies that govern the digital universe today, going from the direct economy to virtual worlds.
