With over 3 billion users in the world, the mobile phone has become the no1 media, far ahead of the rest.
The number of mobile phone subscribers in the world in 2008, over 3.3 billion!
From this we can see that, even if advertisers are still timid in respect to this media, the use of GPS functionalities on smartphones will revolution cross-media advertising.
On top of real-time localization and assisted guiding, the GPS already offers unlimited possibilities for advertisers to target needs locally, which goes a lot further than search or the antique concept of yellow pages. Such hyper-targeted information will reach you automatically as you move around.
With the free version of the Locly application available on iTunes app, I can find banks, shops, leisure centers around my GPS position. Software editors will use these functions to offer applications which are social, fun and aid sales, proof being the phenomenal success of the iTunes App.
It’s one of the great revolutions awaited by advertisers, to be able to attract consumers with the “GPS local Personal Mass Media” (GLMM) concept !
The five basics of the GPS Local Personal Mass Media are :
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The mobile phone is totally private (even a spouse cannot access it)
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It is close to the consumer 24/7 and follows him/her everywhere
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7 people out of 10 sleep with their mobiles on
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Soon you will be able to buy things in one click, 2 times more people have a mobile than have a credit card
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Possibility to affect consumers through dreams and emotions at the right moment 24/7
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In this example, my mobile automatically selects addresses of restaurants within a small radius (less than 2km) |
Here it selects hotels. Advertising can be inserted into the lists at the of the page with attractive offers just meters away from my position, and knowing that I’m currently looking for information. |
