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Jim's Great Media Adventure was created with Bob Emslie, Kai Brunner and Kimberley J. Healey
1997© Idea and concept : Pascal Rossini
NB: this comic strip’s diffusion is luckily synchronized with that of Google Chrome, 11 years separate us.
Technorati keywords: advertising,ads-click,pascal rossini,google chrome
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My new role at Ads-click

by pascal.rossini on June 9, 2008

in ADS-click.com, Management, Venture Capital, Web 2.0

My friend Ouriel has written a post entitled « The man of the situation » (in french) at an opportune moment when many startups are going through radical management changes.
After starting Ads-Click in 2004, I brought the company up to 35 people in three years with two fundraises totalling 7M$, created new innovative products sold [...]

SMM, Social Media Marketing

by pascal.rossini on February 29, 2008

in ADS-click.com, Advertising

After SEM Search Engine Marketing, Ads-click is now launching a SMM offer (Social Media Marketing). SMM should not be confused with SMO (Social Media Optimization) which is optimization and not marketing.
SMM is a new way to generate and reach highly qualified traffic for online Business.
Generating leads and increasing sales remain the essential motors of [...]

Search Engine Marketing by Ads-click

by pascal.rossini on January 17, 2008

in ADS-click.com, Advertising

Ads-Click today has launched a whole new advertising service – Ads-Click SEM – that makes it easier for all kinds of advertisers to navigate the complicated world of online advertising and also makes handling multiple campaigns significantly easier for experienced advertisers already using Adwords, YAHOO! or other self-service solutions thanks to a single account for [...]

Micro Social ads are not SPAM

by pascal.rossini on December 18, 2007

in ADS-click.com, Advertising

Reflecting on the Techcrunch post
Micro Social advertising is a major evolution in how to produce advertising. From the «portal centric» dimension (search engine, big portal, ad network), advertising evolves towards the notion of «user centric» which is the perfect finality. In this trend, it is the consumer that defines for himself and his community [...]

The Ads-Click booth at the LeWeb3 conference in Paris inaugurates a new tendency – which consists in transforming the exhibit space into a friendly meeting space for visitors, speakers and the organizers.
Animation is guaranteed on the booth, where there were non-stop crowds. Many key figures and VIPs were interviewed in the comfortable colored Fatboys (beanbags).
Thanks [...]