The difficulties experienced by the press and the old media in general are only the tip of the iceberg. These medias are declining in terms of audience because of the sudden intrusion of the digital era, they are inevitably going to carry other actors in the value chain with them, including tradional advertising/communication agencies.
But the [...]
From the category archives:
Advertising
The border that separates real and digital advertising is getting smaller every day. My prediction is that we are going to move toward a complete transformation of advertising’s operating mode, which today is based on a service model.
Born in the 50’s, this concept had its hour of glory with television and ruled for half a [...]
Social Optimisation (SO)! A new trend is taking shape : advertising without advertising ! WIth a question, is advertising going to become free ? What you need to know is that you will no longer need to pay for media, but rather use social network resources because we are media!
A lot of writing has been [...]
The Internet brought a new dimension to the term « media » by making it accessible to everyone, by allowing users themselves to create new media platforms such as virtual territories, or by enriching them with collective intelligence like Twitter.
The number 1 media in the world is, however, not the one that we would think…..it’s [...]
With over 3 billion users in the world, the mobile phone has become the no1 media, far ahead of the rest.
The number of mobile phone subscribers in the world in 2008, over 3.3 billion!
From this we can see that, even if advertisers are still timid in respect to this media, the use of GPS functionalities [...]