From the category archives:

Blogs

Direct Economy: Customer knowledge is replacing producer knowledge

by pascal.rossini on December 7, 2008

in Blogosphere, Blogs, Innovation, economy

Publish on : 2006/10/24
I have the pleasure to present you the fundamental vision of Xavier Comtesse. His vision clearly reshapes our near future, and I think you will be impressed by these arguments with their pragmatic & vulgarisation approach. A kind of "Economic Big Bang"."If real power is given to consumers, meaning finishing the product, [...]

Viral Marketing VS Mass Marketing

by pascal.rossini on November 30, 2006

in Advertising, Blogosphere, Blogs, Buzz, Marketing 2.0, Web 2.0

The big difference between viral marketing and mass marketing is that it is the consumers that assure the indirect promotion of a product in viral mode.
In mass marketing, millions are invested in TV spots, full page ads in newspapers and radio spots which may be seen or heard but have little chance of being passed [...]

Hiring 2.0, we take almost the same and we start again

by pascal.rossini on June 12, 2006

in Blogosphere, Blogs, Buzz

I’m not going to make any friends in the blogosphere, but I don’t understand why Scoble makes blog headlines in this way, and especially what did he do for Microsoft? Can anyone explain?

If we take note of the results, meaning the evolution of Microsoft shares since 2004, it is difficult to assert that Scoble [...]