The difficulties experienced by the press and the old media in general are only the tip of the iceberg. These medias are declining in terms of audience because of the sudden intrusion of the digital era, they are inevitably going to carry other actors in the value chain with them, including tradional advertising/communication agencies.
But the [...]
From the category archives:
Business
The current economic crisis is far from being a simple recession, but a longlasting crisis which political leaders struggle to measure. Businesses must focus on the basics and find other ways to generate revenues. Today traditional businesses, which we call «brick and mortar», evade new business models that could generate new revenues.
These new models are [...]
The consequences of the financial markets’ drop for whatever reason are incomparable to understand the difficult choices that face new technology companies’ founders, entrepreneurs and CEO’s. Already many accounts and actions have been communicated (Sequoia, Seesmic, Fast company, etc..).
The Cornelian choice of any entrepreneur is to permanently manage situations which gravitate around the needs of [...]
In Switzerland there are two visionaries who overtake the most brilliant experts from the other side of the Atlantic.
I have often quoted the articles by Xavier Comtesse, but today it’s Alex Osterwalder who has signed a masterpiece: “Business Model Innovation Matters”. 109 slides to read asap by managers, VP BD/products and entrepreneurs.
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For many months I have supported Xavier Comtesse's essays on my blog. He is by far the best evangelist of the ConsumActor concept and of UGC in the world.
Like all visionaries and influential people, he disturbs and speaks out against the keepers of the old economic, social and political world who desperately hang on to [...]
For the last two years we have been sponsors of the event; in 2006, with Sky-Click, the VOIP call center, and this year with Ads-Click, the parent company that positions itself in the advertising and online marketing sector. This year is particular for Ads-Click: after having raised $4 million in 2007 to accelerate our development, [...]