Augmented (hyper)Reality: Domestic Robocop from Keiichi Matsuda on Vimeo.
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From the category archives:
Innovation
N Building from Alexander Reeder on Vimeo.
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The difficulties experienced by the press and the old media in general are only the tip of the iceberg. These medias are declining in terms of audience because of the sudden intrusion of the digital era, they are inevitably going to carry other actors in the value chain with them, including tradional advertising/communication agencies.
But the [...]
The border that separates real and digital advertising is getting smaller every day. My prediction is that we are going to move toward a complete transformation of advertising’s operating mode, which today is based on a service model.
Born in the 50’s, this concept had its hour of glory with television and ruled for half a [...]
Social Optimisation (SO)! A new trend is taking shape : advertising without advertising ! WIth a question, is advertising going to become free ? What you need to know is that you will no longer need to pay for media, but rather use social network resources because we are media!
A lot of writing has been [...]
The current economic crisis is far from being a simple recession, but a longlasting crisis which political leaders struggle to measure. Businesses must focus on the basics and find other ways to generate revenues. Today traditional businesses, which we call «brick and mortar», evade new business models that could generate new revenues.
These new models are [...]