From the category archives:

Twitter

Social Optimisation (SO)! A new trend is taking shape : advertising without advertising ! WIth a question, is advertising going to become free ? What you need to know is that you will no longer need to pay for media, but rather use social network resources because we are media!
A lot of writing has been [...]

Twitter’s Founder Jack Dorsey is in Spain

by pascal.rossini on April 3, 2009

in Buzz, Twitter

Have you noticed that the Chairman and Founder of Twitter is in Spain now? and he describes his nice trip by a ton of very interesting Twitt…
"I was in Palma de Mallorca! Gorgeous area. Even in the rain"
"Sorry I missed you! I can’t use data here in Spain as it’s too expensive. Been hard to [...]

Conversational marketing

by pascal.rossini on June 24, 2008

in Changes, Innovation, Marketing 2.0, Twitter

There was a time when social media wasn’t an opportunity for advertisers, with the usual resistance that we have come to know on behalf of companies and  their advertising strategy advisors. Web 2.0 was a wave linked to a fashion phenomenon, and elitist snobbery.
For many observers, content generation created by private individuals did not have [...]

Is Twitter going to kill off blogs?

by pascal.rossini on June 18, 2007

in Blogosphere, Changes, Twitter

The answer is yes, because when reading Loic’s post this evening, it seems inevitable that the blog in the literal and conceptual sense will disappear. Twitter is only the name of a service which corresponds to a much larger tendency.
I blog there almost ten times a day, short notes with a link often suits [...]