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gps

GPS on mobiles will redefine advertising models

by pascal.rossini on September 18, 2008

in Advertising, Changes, Innovation, Marketing 2.0

With over 3 billion users in the world, the mobile phone has become the no1 media, far ahead of the rest.
 
The number of mobile phone subscribers in the world in 2008, over 3.3 billion!
From this we can see that, even if advertisers are still timid in respect to this media, the use of GPS functionalities [...]