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Publicis

The decline of Publicis, Saatchi, BBDO, Euro RSCG and others in Social Advertising

by pascal.rossini on November 30, 2009

in Advertising, Marketing 2.0, Social Media

I’m sure that this title is provocative, but Adage published an article that doesn’t leave any doubt about the traditional advertising agencies chronicle lack of understanding of new media. Extract:
As Twitter moves into the business mainstream — nearing some 35 million unique global visitors, according to ComScore — it’s increasingly clear that one community has [...]