I’m sure that this title is provocative, but Adage published an article that doesn’t leave any doubt about the traditional advertising agencies chronicle lack of understanding of new media. Extract:
As Twitter moves into the business mainstream — nearing some 35 million unique global visitors, according to ComScore — it’s increasingly clear that one community has [...]
Posts tagged as:
saatchi
The current economic crisis is far from being a simple recession, but a longlasting crisis which political leaders struggle to measure. Businesses must focus on the basics and find other ways to generate revenues. Today traditional businesses, which we call «brick and mortar», evade new business models that could generate new revenues.
These new models are [...]